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Conversion Opportunity Calculator

Before buying more clicks, what could your existing traffic produce?

Put your visits, conversion rate and average order value into the calculation. See how half a percentage point, one point or your own target changes sales with the same traffic and ad spend.

Show me how this works — a quick guided example
01

Start here.

Start with the visits, conversion rate and average order value from the same month.

Your current business

02

Change one lever.

Keep the traffic fixed. Watch what changes at another conversion rate.

One changed scenario

03

See what moves.

Read the extra revenue, then investigate which buying obstacle to test first.

A comparison you can investigate

01 · Put your business in the picture

Your numbers. Your next question.

The example is already working. Replace its figures with yours, from the same period.

02 · Here is the difference

What could the same traffic produce?

Same visits. Same average order value. Same ad spend. What would you do with the extra sales if more of those visitors bought?

1% conversion

R 100 000

100.00 expected orders; +0.00 percentage points versus current rate

1.5% conversion

R 150 000

150.00 expected orders; +0.50 percentage points versus current rate

R 50 000 more in scenario sales

2% conversion

R 200 000

200.00 expected orders; +1.00 percentage points versus current rate

R 100 000 more in scenario sales

3% conversion

R 300 000

300.00 expected orders; +2.00 percentage points versus current rate

R 200 000 more in scenario sales

These are revenue scenarios, not profit or promised results. Costs and fulfilment still matter.

03 · Turn the number into a useful next move

What is getting in the way?

Pick the problem you recognise. Start with a change you can actually measure.

  1. Test a clearer product promise, delivery information and authentic proof on your busiest product page.
  2. Match each ad’s promise to the first screen. Run one controlled change and measure purchase contribution.
The maths behind your result

Revenue = visits × conversion rate ÷ 100 × average order value.

Traffic, average order value and ad spend stay fixed. Conversion scenarios are arithmetic, not forecasts.

Revenue is not profit. Stock, refunds, fulfilment and operating costs still matter. Use consistent visit and conversion definitions.

Your results are yours. The next move can be personal.

The calculator found the gap. Let’s look at your business.

Want help turning these numbers into an action plan? Show us the business and the obstacle. We’ll use your calculation as the starting point.