More traffic. Flat orders. Who is losing the sale?
How to separate a traffic problem from a conversion problem before increasing your advertising budget.
Read the investigation →The question behind the dashboardBusy campaigns.
Busy campaigns.
Better business questions.
Traffic, orders and enquiries are useful numbers. What happens around them decides what your business keeps. Start there.
Your ROAS looks good. What did the business keep?
What belongs in break-even ROAS: product costs, shipping, fulfilment, fees, returns and overhead.
Read the investigation →10% off. How many extra orders buy your margin back?
Calculate the extra orders a discount requires to preserve contribution after product, shipping, fulfilment and fee costs.
Read the investigation →The first order was expensive. What earns the sequel?
A practical map of post-purchase email, WhatsApp, service and retention without assuming every customer will buy twice.
Read the investigation →R1.97M is the headline. Here is where to look next.
Read an anonymised July 2026 Shopify dashboard: total sales, comparison period, orders and the limits of a revenue screenshot.
Read the investigation →Cheap leads do not pay the team. Customers do.
Calculate how qualification, booking, attendance and close rates change advertising acquisition cost.
Read the investigation →The click was the handover. Who owns the next five minutes?
Map enquiry ownership, qualification, booking and follow-up before adding automation.
Read the investigation →You paid for the click. Then hid the delivery answer.
A practical mobile review of shipping costs, delivery timing, returns and checkout expectations.
Read the investigation →