Before another expensive guess, run the numbers.
Pick the question. Try your figures. See what changes. No email address needed to get the answer.
Show me the tools ↓Your ROAS looks good. Does the order keep any money?
Use selling price, the non-advertising cost of one order and acquisition cost. See your break-even ROAS, maximum CPA and contribution after ads, including losses.
What must this month sell before the business keeps a rand?
Put fixed overhead, contribution margin before advertising, advertising share and target profit into the same monthly model. See the break-even sales line and the revenue required for your target.
Before buying more clicks, what could your existing traffic produce?
Put your visits, conversion rate and average order value into the calculation. See how half a percentage point, one point or your own target changes sales with the same traffic and ad spend.
Your discount has a price tag the customer never sees.
A price cut can lift orders and shrink what the business keeps. Include product costs, shipping, fulfilment, allocated overhead and fees. See how many extra orders you would need to preserve the starting contribution.
Cheap enquiries. Expensive silence. What happens between the two?
Follow enquiries through qualification, booking, attendance and the close. See your advertising cost per new customer and what a better booking rate could change before increasing spend.
The answer is yours. The next move can be personal.
Each calculator gives you the results first. If you want help turning the gap into an action plan, its enquiry form sends your numbers and business details to Blaze.
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