Start here.
Start with enquiries and the percentages that reach each next stage.
Your current business
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Enquiry to Appointment Calculator
Cheap enquiries. Expensive silence. What happens between the two?
Follow enquiries through qualification, booking, attendance and the close. See your advertising cost per new customer and what a better booking rate could change before increasing spend.
Show me how this works — a quick guided example
Change one lever.
Change the booking rate while holding enquiry volume and spend fixed.
One changed scenario
See what moves.
Follow the difference all the way to customers, rather than celebrating more forms.
A comparison you can investigate
Your numbers. Your next question.
The example is already working. Replace its figures with yours, from the same period.
Add attendance, closing and sale value
Cheap enquiries do not pay the team.
Same enquiries. Same advertising spend. See what happens when more qualified people make it to the next conversation.
Qualified enquiries
50Raw enquiries × qualification rate.
Booked appointments
20Qualified enquiries × booking rate.
Attended appointments
16Booked appointments × attendance rate.
New customers
4Attended appointments × close rate; expected values can be fractional.
Acquisition cost per new customer
R 1 250Advertising spend only; excludes staff time and other sales costs.
Current modelled sales value
R 40 000New customers × average sale value; revenue, not profit.
Sales value with your target booking rate
R 60 00060% of qualified enquiries book. Same enquiries, spend, attendance, close rate and sale value.
The comparison uses your inputs and fixed assumptions. It is a planning example, not a prediction.
What is getting in the way?
Pick the problem you recognise. Start with a change you can actually measure.
- Name the person responsible for every new enquiry. Set an acknowledgement, a next action and a response-time target.
- Track qualified, booked, attended and won separately. Route unsuitable enquiries before filling the sales calendar.
The maths behind your result
Stage rates apply sequentially: qualification is a share of all enquiries, booking is a share of qualified enquiries, attendance is a share of bookings, close is a share of attended calls.
All volumes and spend must cover the same period. These are entered assumptions, not an audit of your account.
Modelled sales value is not collected cash or profit. Advertising acquisition cost excludes staff and operating costs.
The calculator found the gap. Let’s look at your business.
Want help turning these numbers into an action plan? Show us the business and the obstacle. We’ll use your calculation as the starting point.